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MARKETING COMMUNICATIONS: CLIENT VS. AGENCY
In November 2018, I made the switch from client side to agency side. I'm quickly approaching the six-month mark and it has been a whirlwind of experiences and opportunities since I started. Working on the client side and working on the agency side are two entirely different beasts. Having experience in both arenas now, I can see the distinct differences. It's all marketing communications, but the approach differs. Based on my experiences, I want to share two major differences between client side and agency life.
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