WRITTEN BY: ANDREL
After I turned 20 years of age, every year feels like it flies by faster than the last. It is hard for me to fathom that we have already reached the end of 2018. The end of the year has always been special for me as it has always marked an opportunity to hang out with family, gain a few extra pounds, and reflect on the wins and losses of the year to prepare to make the following year better.
WRITTEN BY: KRYZIA
Just like Andrel in his last blog post, I have also started my rebuilding phase. I've taken a leap to switch from being part of an in-house communications and marketing team to being part of a marketing communications agency. The last two jobs I've had have been an absolute blessing. I would not trade the experience. The autonomy to practice what I learned is not something many get right out of university. I was given the opportunity and space to apply my knowledge and explore my skills. There was nothing to complain about: comfortable job, great work environment, amazing benefits and perks, and reasonable pay. My opinion was valid and my thoughts were important. It would have been easy to settle in and call it a day.
So, what made me flip the switch and trigger my rebuilding phase?
Written By: Andrel
At some point, any fan of professional sports leagues (i.e. NBA, NHL, MLB) have witnessed their team go through a rebuilding process. In the context of sports, rebuilding is essentially when a team takes a step back with the expectation to be better within a few years time, hoping they can develop new strategies to address roster/staff deficiencies.
In the 2006 NBA season, the Philadelphia 76ers traded one of basketball's greatest stars of all time: Allen Iverson. The departure of the superstar resulted in the team spiralling into mediocrity for several long and painful years. In 2014, the team drafted Joel Embiid, a budding star who was set to turn the team's future around. They followed this up with a marketing campaign which beared the slogan: "#TrustTheProcess". Since the 2017-18 season, the team has completely transformed, being one of the most exciting teams to watch. They are favoured to be playoff contenders with a very strong fanbase.